14 February 2022
Tuko takes Playson on board
Playson expands Italian foothold with Tuko Productions
Playson, the fast-growing digital entertainment supplier, has agreed to supply its popular casino content to the Italian platform provider, Tuko Productions.
As part of this new partnership, Tuko’s content aggregation platform (aka THS) will gain Playson’s exciting collection of titles including recent releases Burning Fortunator, Solar Queen Megaways™, and Joker’s Coins: Hold and Win.
Operating solely in the Italian market, the new deal will provide an opportunity for Playson to distribute its content to a wider range of local brands.
Outlined in Playson’s refreshed brand identity, the latest collaboration underlines the supplier’s enhanced aspirations to deliver its high-quality games and supporting promotional tools to more customers worldwide.
Blanka Homor, Sales Director at Playson, said: “We’re excited to have agreed on a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.
“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”
Vincenzo Tancredi, Sales Director at Tuko Productions said: “We’re glad to have Playson on board - integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.
“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”
For more information, contact Square in the Air at B2B@squareintheair.com.
Playson is a fast-growing digital entertainment supplier, operating within 20 regulated markets and with more than 140 partners across the globe. The company has a diverse portfolio of exciting online casino games, developed with engaging math and wrapped in beautiful aesthetics.
Its staff are based in Malta, UK, Romania, Hungary, Taiwan, and Greece. With licenses from the UKGC, ONJN, HGC and recognition notice from MGA, Playson is strongly positioned to meet its ambitions of delivering entertainment and satisfaction to the lives of the busy world.
For more information about Playson, please visit www.playson.com.